Posts Tagged ‘Inferno’
Yesterday the Infernofestival was kicked off with the club- Inferno all over Oslo and I guess the Einherjer gig at John Dee was the main event. 20 bands in seven different venues should keep people busy.
Tonight though the doors open at Rockefeller and you can see Diskord open the main festival already at 17:45. I will name my personal favorites today to be Gothminister and Aura Noir. I know many are looking forward to see Forbidden and Voivod also, should be plenty for everybody to have a good time. Read the rest of this entry »
After the first edition of the Infernofestival we had a rather interesting summary meeting with the management of Rockefeller. For some reason they had thought that gathering the metal audience for a two day festival would mean brawls, violence and rampage and they had hired in extra security. But the reports after was that this was the best crowd they had ever had in the house. Only one person had been observed over- intoxicated, and as the security was escorting him out of the hall, he was so sad that they let him go for a walk, drink some water and get back in after an hour.
I’m going to Inferno this year. I think I’ve missed only three editions in total ( I think). So I was thinking, maybe I should tell the story about how this all started? Inferno I mean:
-The story starts in 2000. In April 2000 Borknagar released “Quintessence” which introduced Lars A. Nedland and Asgeir Mickelson to our ranks. But Simen was already more and more busy with Dimmu Borgir and our efforts to fit a tour into his schedules gave no result. We managed to play only two festivals that year, it was the Summer Rocks in Budapest- Hungary and Wave Gothic Treffen in Germany.
Sometime in August or September (I think) I ran into Jan M. Jensen from Radar Booking in Oslo. I already knew Jensen from the Quintessence release-party which was at the Mars Club where Jensen was the booking agent.
We stopped to say hello, and Jensen also asked if Borknagar would be available for a concert he was setting up with 4-5 bands on stage. At this time it had become a fashion to call every concert with more than 4 bands a festival (and it still is). I think the concert- date crashed with one of Dimmu Borgir’s tours, because I didn’t have to check any calendar to turn it down. But then I responded: “Why don’t we find a suitable date and set up a proper festival, with at least two days and maybe even two stages?” And the snowball was rolling.
The cooperation between Radar Booking and myself may not seem necessary today as Jensen is the main hard rock and metal booking agent in Oslo. But in 2000 Jensen was working to establish Radar Booking as an independent agency. I brought all my band-contacts into the cooperation and Jensen had all the knowledge about contracts and logistics and already knew Rockefeller.
We soon had another meeting about this and I believe one of the first things we did was to present the idea to Rockefeller. The main selling points was a bit innovative and in retrospect the main reasons why this festival still exists:
-Choosing Easter as the date has been seen by tabloid media and Christian fanatics as our attempt to provoke, but our sole focus was to set a date where we could also attract and audience from out of Oslo. It was no solution to have this festival in summertime, and we also saw the Easter vacation as the perfect opportunity.
-In order to not loose money from this, we proposed a deal to all the bands where we would split the earnings between the bands. This also helped convince Rockefeller that we knew what we were doing. I later learned that 95% of the festivals in Norway run with a deficit and that Inferno #1 was only the second festival in history to not loose money the first year. And all this is thanks to all the bands the first year that accepted this deal.
With Rockefeller on board we had the walls, now we needed content. I chose to bring in some good friends in the project:
I called Lars F. Hansen and he liked the idea. He also offered to help set up the web for the festival, which was important even in 2000! He still does.
I asked Asgeir Mickelson to work with design for all this, and he still does.
I also asked Lise Myhre to help us out with the promotion, and for the first edition of Inferno she contributed with the best know metal chick from Norway, NEMI.
Jan M. Jensen also brought in some important contributors to the crew, and there was also a whole lot of friends who contributed with volunteer work, and the first edition of the Infernofestival turned out to be a big success.
This was the start of the first Infernofestival in 2001, it was 2 days, 22 bands. Next I will tell about the second edition in 2002, about ups and downs, the increased negative focus from tabloids and my departure.